Tuesday, 15 October 2013

Research - Questionnaire (Target Audience)

After looking at the guidelines the BBFC have in place for certificates '15' and '18,' I have decided that, indeed, my film trailer will fall under one of these guidelines due to its horror content. I then decided to create a questionnaire to confirm my target audience and what they want/expect to see from a typical horror film.
My questions were as followed:
  1. How old are you?
    - 14>18  - 19>25  - 26+
  2. What is your favourite genre of film?
    - Horror  - Romantic  - Romantic Comedy  - Comedy  - Thriller  - Drama  - Psychological -  Other
  3. How often do you watch Horror films?
    - All the time  - Sometimes  - Not very often  - Never
  4. What type of horror film do you prefer?
    - Gory/ Violent  - Supernatural  -Psychological
     
  5. How much of the narrative do you expect to find out via the teaser trailer?
    - Barely anything  - A fair amount  - Quite a lot  - Everything
  6. What do you think is the most important element of a teaser trailer?
    - Suspense/ Excitement/Intrigue  - The storyline  - The characters
  7. Which is most important for you when watching a horror film?
    - A gripping narrative  - Eerie music  - Dark Lighting  - Mysterious Setting  - Sense of fear/apprehension 

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