G324 Advanced Portfolio - Brief #2

For my A2 Media Studies coursework, I have decided to create a promotion package for an upcoming film including a trailer, magazine front cover and a poster. I will decide whether I am going to include a regular film trailer or a teaser trailer after I have researched the codes and conventions the two require.

What is a film trailer?
The definition of a film trailer is 'an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema.' Trailers were originally shown at the end of a film screening. However, as people tended to leave, the decision was made to place them before the screening but the name stuck.
The conventions of a film trailer include:

• Promoting the film
• Creating immediate interest in the film before its release
• Creating a form of narrative
• Including key moments from the film which are not placed in the sequence of the film therefore not giving away any crucial plot details 

What is a teaser trailer?
The definition of a teaser trailer is 'a short version of a movie trailer which is designed  to create interest towards an upcoming film.' The main difference between a regular film trailer and a teaser trailer is that a teaser trailer is much shorter in terms of length therefore revealing less about the film and evoking more interest.
The typical conventions of a teaser trailer are:

• They are released months in advance
• They build interest and curiosity about the film
• They are short in length lasting between 30-60 seconds
• They contain little footage of the film if any
• They literally tease the audience with puzzles and cryptic references

After this research, I have decided to create a teaser trailer as I think it will be a more interesting project.